PROZELA Healthcare

Case Studies

BIO-RAD— an established leader in clinical diagnostics with largest equipment installation for HbA1C tests
Prozela— contracted forexpanding awareness for their HbA1c franchise among clinicians through building collaborative program with medical associations
Prozela— designed “Know Your Diabetes” a physician education program with IMA and rolled it out through clinical sessions through IMA master trainers in all districts of Kerala to create awareness on standardizing diabetes diagnostics algorithm and establishing HbA1C tests advantages in diabetes diagnosis and monitoring

GSK— an established leader in consumer nutrition with limited presence in hospital segment has constituted a separate team for hospital marketing of Horlicks and its sub brands (eg. Cardia +, Protein+, Growth+ )
Prozela— contracted to develop a model hospital nutrition program for the out-patient segment of hospitals where GSK had a competitive advantage in comparison to its well-entrenched peers
Prozela— created a program with nutrition assessment and patient education tools for OPDs and had it rolled out in top 20 corporate hospitals in India

Olympus— has established in medical technology space with GI endoscopy solutions. Olympus was highly challenged in the surgical segment where it newly formed sales force was unable to translate strong product features to consumer benefits and winning clinical conversations
Prozela’s— “OLYMPUS FIRST (Future Innovation Ready Sales Team)” program worked for building the needed clinical marketing competencies through classroom and field based mentoring initiatives

Biosense— a start-up in medical technology company established in 2010
Collaborated with investors and management team in transforming the company from Product development focused organization to a Point of Care Diagnostics company
Sales growth from Rs.5 Cr per annum to over Rs.20 Cr per annum in twelve months with well differentiated GTM strategies
Acquired by Tulip Diagnostics in 2019 in all cash acquisition at 8X multiple

FIND— a Geneva based global non-profit focused on bridging gaps for essential diagnostics by collaborating with research community, public sector and In Vitro diagnostics (IVD) industry
Collaborated with FIND team in India and Geneva for building the India strategy aligned with the global vision
The strategy outlined clear pathways for working collaboratively with government across disease conditions and leveraging start up IVD ecosystem
Post strategy implementation assistance in working with start-up ecosystem